COMPLETE
ROUTE-TO-MARKET
SOLUTIONS
FOR GLOBAL BRANDS

Our Solutions

Advisory Services

01
Navigate Market Complexities with Expert Guidance

Entering the Nigerian market offers immense opportunities, but the societal, political, legislative, and infrastructural complexities can be daunting. Our comprehensive advisory services minimise risk while maximising your market potential.

02
Route-to-Market Strategy

Complete roadmap from factory to consumer, optimising efficiency, impact, and profitability. We map channel strategies considering availability, visibility, pricing, and promotion to get your brands on-shelf and into shoppers' baskets.

03
Nigerian Legislation Support

Expert legal guidance helping you understand and comply with Federal, State, and Local Government requirements plus regulatory body documentation.

04
Market Insights

Deep understanding of trade, retail, and market landscapes. Our data models and strategies help you identify and leverage trends for sustainable growth and profitability.

05
Trade Execution Strategy

Leverage our decades of expertise and established relationships to get your brands into the hands, hearts, and minds of Nigerian customers across modern retail and traditional trade channels.

Import & Export Services

Seamless International Trade Management

Nigeria's fast-paced market means regulations change frequently. Our expert team stays ahead of these changes, providing end-to-end solutions that keep your supply chain moving smoothly.

Understanding and conforming to regulatory requirements for importing/exporting regulated products and raw materials.

Working with accredited Nigerian partners to secure all certificates required for importation and exportation of your products.

Optimal transportation recommendations for every shipment. We offer consolidated cargo and full container services through trusted partner relationships.

Solid relationships with customs and regulatory bodies, combined with deep knowledge of required documents, systems, and processes ensure quick, efficient clearance.

Logistics & Distribution

01
End-to-End Supply Chain Excellence

Our extensive industry experience delivers logistics solutions tailored to your unique business model, ensuring high-quality warehousing and seamless distribution that drives growth and profitability.

02
State-of-the-Art Warehousing
  • 60,000+ square meters across 5 strategic locations
  • Climate-controlled environments for all product categories
  • Secured, limited access facilities
03
National Distribution Network

Vast network of hundreds of key distributors and partners across trade, retail, HORECA, and wholesale channels, reaching commercially viable territories nationwide.

04
Advanced Supply Chain Management

Maximise customer value and competitive advantage through:

  • Warehouse Management Systems
  • Vehicle and asset tracking technology
  • Well-trained workforce managing inventory and brand assets
  • Full visibility from ports to warehouses to retail environments
05
Specialised Project Solutions

Custom solutions for unique products, category renewal projects, and new industry sector research. We have the will, skill, and capacity to solve complex challenges.

Trade & Retail Execution

Winning at the Point of Purchase

Through our partnership with The Verb Agency, we build and implement high-impact trade and retail strategies that give your brand a leading advantage over the competition.

Highly skilled account managers build strong, enduring relationships with clients, distributors, and retailers. This creates trust and enables information flow that develops growth opportunities for all stakeholders.

Experienced agents nationwide with excellent understanding of various channels:

  • Modern retail environments
  • Traditional trade networks
  • HORECA (Hotels, Restaurants, Cafés)
  • Wholesale operations

Our channel managers and strategists ensure we drive sales into suitable environments at the right time for maximum availability, reach, and visibility.

Established relationships accelerate speed-to-market while ensuring local compliance. Josien also provides surge merchandising capabilities for peak periods and offers design expertise and support for special projects like pop-up bars/stores, exhibition stands and events.

For over four decades we’ve helped our clients to win at point of purchase. Eye-catching on and off-shelf displays, cross merchandising, isle headers, window displays, and disruptive shopper marketing activations - we do it all.

  • Eye-catching in-store displays that influence shopper behaviour
  • Shelf-talkers and on/off-shelf displays
  • Cross-merchandising units and aisle headers
  • Window displays and store-within-store concepts

Data & Technology

01
Smart Technology for Competitive Advantage

State-of-the-art systems track and manage client assets from point of origin to shelf, improving efficiencies, mitigating risks, and developing business intelligence that drives successful brand growth.

02
Supply Chain Management Technology

In-house developed tools for daily shipment tracking from loading ports to warehouses, including transit monitoring. We work with three main shipping lines serving Nigeria plus key airlines and European forwarding partners for worldwide consolidation.

03
Vehicle & Asset Tracking

All vehicles tracked for efficient management and security through Josien-managed software with technology partner assistance. Real-time alerts to Operations Department for any suspicious activity, plus regular updates on stock movements through haulage company partnerships.

04
Business Intelligence & Insights

Advanced analytics transform data into actionable insights that help refine strategies and drive measurable results for brand growth in the Nigerian market.

Marketing Services

Integrated Solutions That Drive Results

Together with The Verb Agency, we help clients navigate market complexities and implement engaging solutions that win with customers and deliver measurable results.

  • Customer immersion workshops and brand audits
  • Shopper studies and consumer research (including focus groups)
  • Future sensing and trend analysis
  • Consumer and market insights that empower effective product promotion
  • Eye-catching in-store displays thaBusiness plans and route-to-market strategiest influence shopper behaviour
  • Brand and marketing strategies
  • Shopper strategy and category solutions
  • Digital strategy and media planning
  • Brand naming and identity systems
  • Brand portfolio strategy and design
  • Logo and corporate identity development
  • Brand toolkits and collateral across all platforms
  • Graphic design and creative development
  • Above-the-line and below-the-line campaigns
  • Public relations and cause-related marketing
  • Channel solutions and point-of-purchase optimisation
  • Omnichannel digital solutions from strategy to execution:
  • Web and app development
  • Channel partnership development
  • Social media management
  • Digital media buying and placement

E-Commerce Solutions

01
Winning in the Digital Marketplace

As Nigerian consumers increasingly shop online, we help brands capture this growing opportunity through comprehensive e-commerce solutions.

02
Online Distribution Management

Strategic partnerships with key e-commerce platforms and marketplaces to maximise your digital shelf presence and availability.

03
Digital Key Account Management

Dedicated management of relationships with major online retailers and platforms, ensuring optimal product positioning, pricing, and promotion.

04
Digital Shopper Insights

Advanced analytics on online consumer behaviour, shopping patterns, and digital touchpoint effectiveness to optimise your e-commerce strategy.

05
Customer Data & Insights

Comprehensive data analysis providing actionable insights on digital customers, helping refine targeting, messaging, and conversion strategies.